In a few weeks, US voters will take to the polls in one of the most important elections of our generation. Our friends at Pícaro Media, a cool new Chicago agency that produces premium content for the bilingual and bicultural US Latino demographic, created this user-generated video about the importance of voting. We love it.

Let Pícaro know why you vote by going on Twitter, tweeting to @picarocrew and using the hashtag #IVote. You can also like Pícaro on Facebook.