Just a day after the Supreme Court struck down pretty much most of the controversial SB1070 law she signed in 2010, Arizona Governor Jan Brewer and her PAC’s official Twitter profile are paying for promoted tweets so that the message of “stopping illegal immigration” and blaming President Obama are shared on Twitter.
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.
Promoted Tweets are clearly labeled as Promoted when an advertiser is paying for their placement on Twitter. In every other respect, Promoted Tweets act just like regular Tweets and can be retweeted, replied to, favorited and more.
All Promoted Tweets are first displayed as regular Tweets to the timelines of people following an account. The advertisers can then promote those Tweets to spark additional conversation.
It is common to see profiles that now have clue about Twitter to pay for promoted tweets (like McDonalds, Burger King and other brands), but at the same time, to see Brewer spend money the week of the SCOTUS ruling just plays into the fears her and her PAC are capitalizing on. Granted, paying for tweets is LAME (real social media profiles that rely on real organic growth don’t need to pay Twitter money) and we are guessing that if more and more people start getting turned off by your message, they only way you can try to spread it on social media is by paying for it. Going viral can’t be bought. #NoMames.